Lir Kozmetik Leaves Its Mark on the 34th International Hospitality Equipment Fair

January 19, 2024

Held in Antalya every year and opening its doors to the international stage in grand style this year, the ANFAŞ Fair Centre welcomed visitors to the 34th International Hospitality Equipment Fair, with more than 50,000 visitors.

Taking place at the ANFAŞ International Fair and Congress Centre on 16–19 January, the fair was expected to bring together more than 300 exhibitors from 50 countries and from Türkiye with over 50,000 visitors.

Fair officials, who said they had worked to make this year even better than previous ones, added that interest could grow day by day.

As a reward for this work, Lir Kozmetik, taking part in the 34th International Hospitality Equipment Fair organised by Antalya Fuarcılık İşletme ve Yatırım AŞ (ANFAŞ), left its mark on the fair.

Lir Kozmetik and Cello Ambalaj had one of the most eye-catching stands of the fair, and the close attention their team gave to visitors increased trust in the company. Visitors said they were pleased with this attention.

The Lir Kozmetik and Cello Ambalaj team expressed their pleasure at the visit of the stand's special guest, Rebul General Manager Kerim Müderrisoğlu.

Performances by musicians were also met with applause from visitors.

One of the highlights of the fair was that, while various companies were honoured in the 100th year of the Republic for the changes they made to their products, Lir Guest Amenities, founded in Antalya in 2013 by Özlem and Özgür Özbek and operating in the disposable products sector for hospitality, received the 100th Year Brand Award for the innovations it has brought to the sector.

Presenter Pınar Altuğ introduced the company as “a world brand from Antalya” and invited its owners, Özlem and Özgür Özbek, to the stage to receive the award.

Saying they were very proud and honoured to receive the 100th Year Brand Award, Özlem Özbek explained that they aim to offer solutions by developing their innovations in disposables to suit each hotel's concept at competitive costs: “With our wide range of imported and local brands, we continue our service quality in hotel room cosmetics, tableware and disposable packaging. We will speed up our innovation work and keep developing our products with our experienced team.”

Özbek went on to say that they take pride in being the first in Türkiye to produce ecological packaging that biodegrades in nature in 60 days at their modern facilities, replacing imports and exporting abroad: “CELLO, the first and only ecological packaging brand in our country, is a revolution in the disposables sector, made entirely from natural materials. With our nature-friendly packaging, we offer and will continue to offer social and economic benefits to our country.”