Lir Kozmetik Made Türkiye Proud in Paris
At a meeting bringing together luxury brands under the GROUPE GM umbrella, including Guerlain, Clarins, Nuxe, Trussardi, Memo and Frédéric Malle, Özlem Özbek said that Turkish tourism would break new records in 2025. In her speech, Özbek highlighted Türkiye's tourism potential and said their goal is to give guests at luxury properties unique brand experiences.
The brands' distribution in Türkiye
During the meeting, Özlem Özbek's partnership and achievements with GROUPE GM were discussed at length. GROUPE GM's international reputation as a French leader in hotel room cosmetics and its strategies for increasing customer satisfaction were reviewed. Özbek said they plan to develop various projects and campaigns to strengthen the distribution of these brands in Türkiye and their relationships with the hotel sector.
She spoke about the brand experience
In a statement after the meeting, Özlem Özbek said that in 2025 they would carry out projects that would increase Türkiye's tourism revenue and attract more visitors. “Our aim is to offer guests unforgettable brand experiences at luxury properties and to further strengthen Türkiye's place in tourism,” Özbek said. It was emphasised that these strategic steps would increase Türkiye's competitiveness in the global tourism market and raise the country's reputation in this field.
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